How Much Does a Website Cost in Singapore? (2026 Guide)
A basic brochure site runs S$800–3,000; e-commerce S$3,000–20,000+. The gap reflects scope and ownership — not profit margin.
One of the most common questions Singapore SME owners ask before starting a project: how much should this actually cost? Prices range from a few hundred dollars for a DIY builder to tens of thousands for a full agency engagement. This guide breaks it down clearly so you know exactly what you're paying for.
The three types of business websites
1. Brochure / marketing sites
A digital business card — 4–8 pages covering who you are, what you do, and how to contact you. No online selling, no user accounts. This is what most Singapore service businesses — clinics, law firms, consultants, F&B operators — actually need.
2. E-commerce sites
Let customers browse and pay online. Cost scales with catalogue size, payment gateway requirements, inventory management, and features like appointments or subscriptions.
3. Web applications
Software that runs in the browser — marketplaces, SaaS tools, booking platforms. Requires backend databases and custom logic. Quoted by scope, not category.
Realistic Singapore pricing by type
| Type | DIY (Wix/Squarespace) | Freelancer | Boutique studio | Agency |
|---|---|---|---|---|
| Brochure (5 pages) | S$0 + S$20–40/mo | S$800–2,000 | S$1,500–4,000 | S$5,000–15,000+ |
| E-commerce (Shopify) | S$39–105/mo + apps | S$2,000–6,000 | S$4,000–12,000 | S$15,000–50,000+ |
| Custom e-commerce | N/A | S$5,000–15,000 | S$8,000–25,000 | S$30,000+ |
| Web application | N/A | S$8,000–30,000 | S$15,000–60,000 | S$50,000+ |
A boutique studio sits between a freelancer and a full agency. You get senior-level work, fast turnaround, and direct communication — without the account manager layers that inflate agency prices.
Why DIY builders cost more than you think
Wix charges S$20–40/month. Over three years that's S$720–1,440 in platform fees — and you're locked in. Wix sites also routinely score 40–60 on Google PageSpeed mobile, which directly hurts your search rankings.
- Platform lock-in: your content and design don't transfer easily
- Speed penalties: Wix mobile scores are consistently below 60
- SEO limits: canonical URLs, structured data, and technical SEO are restricted
- Your time has a cost too — account for hours spent building
Hidden costs most quotes leave out
- Domain name: S$15–40/year (.sg is more expensive than .com)
- Hosting: S$5–50/month depending on traffic
- Email hosting: Google Workspace starts at S$8/user/month
- Maintenance: bug fixes, plugin updates — budget S$100–300/month
- Content updates: some agencies charge S$100–300 per change
- Annual CMS licence fees: check before signing
What to own vs what to rent
Own your domain, own your code (if custom-built), own your content. Rent hosting and third-party tools — these are commodity services, cheap and easy to switch. If a developer offers to "host it on their servers," ask what happens when you stop working together. You should be able to move your website without asking permission.
How to evaluate a quote
- 01Custom build or modified template? (Both are fine — just know what you're getting)
- 02Who owns the code and design files after delivery?
- 03How many revision rounds are included?
- 04Is hosting included, and what happens if you leave?
- 05Can you see examples at a similar scope?
Book a free 20-minute call. I'll tell you exactly what makes sense for your business — no obligation.
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